Technology Follows Technique

In this article I want to briefly share my process for tracking the various emails, action items, and requests that come to my attention. Spoiler Alert: I’ve never been a fan of lifehacks or productivity tricks. I do, however, believe in organization and routine. Technology Follows...

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The Importance of Writing

An interview on the importance of writing. What kind of writing do you do for your job? As an agency we prepare strategy briefs, project briefs, and marketing plans on a daily basis. Our clients rely heavily on these documents internally to articulate the vision, strategy, and...

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Sell to the Buyers

One of the key tenants of a marketing plan is that it must be part of a long-term strategy. A company that wants to generate new customers for the sake of reaching X revenue within a certain time frame, but has no long-term plan for...

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Marketing Myths: Black Friday

The end of the year is quickly approaching, and as you look at your financials, sales haven’t been as high as you projected. Maybe they’re even down from last year. You begin to wonder what could’ve been done differently. Was it really a good idea...

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The $1M Secret

I am going to tell you one of the best kept secrets in marketing. This secret is so powerful, and so effective, that it has literally been the only difference between a $1 Million loss and $1 Million profit for some companies’ marketing campaigns. Meet the call to action. This...

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Helping Managers Understand

In marketing one of our greatest woes is that the managers from other parts of the company think we’re constantly blowing smoke. You know what I’m talking about. You discover a new fact about your customers, or you observe new statistics that support your position...

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