Lifeline is a white glove business technology company with clients from San Francisco to Portland. When they approached Reveil, the company was looking for help standing apart from low-end and consumer brands (known as “break/fix” companies). The challenge: refresh the Lifeline brand and increase awareness in their target market.
Our process started with a deep exploration into the meaning of “Lifeline,” what it means to be a business technology provider, and what existing Lifeline clients think about the company’s service. Through the course of our rebrand, Reveil uncovered a less common meaning of the word lifeline: a tether that allows one to do great things, without incurring risk of injury.
Our rebrand package for Lifeline included a new logo, a full competitive analysis and brand position deck, a digital advertising campaign plan, corporate stationary, business cards, vehicle wraps, promotional merchandise, corporate gifts, an event sponsorship plan, and office signage.